‘Tis the season and we’re getting rather excited for the upcoming festivities here at QUICKBLOCK HQ. There’s nothing more festive than popping along to Christmassy pop-up events or a Christmas market, filling your face with mulled wine or something smothered in sugar and stocking up on unique Christmas presents for your loved ones. We’ve put together our QUICK guide to Christmas market stalls in 2022.
What can you sell at a Christmas market?
If you’re thinking of becoming a stall holder and using your pop-up shop at a Christmas market this year, then the opportunities are rather endless. Christmas market goers are usually looking for something they won’t find in the shops so handmade crafts, gifts and decorations are an obvious option. From wooden toys to pottery, handmade candles to jewellery – your craft-making abilities are sure to succeed. Keeping visitors to the market well-fed with the opportunity to try some festive delights on your food and drink stall is another winner in our book. The thought of seasonal eats like pretzels and chocolate coins washed down with a warm hot chocolate or mulled cider is getting us in the mood!
What are the benefits to selling at a Christmas market?
Christmas markets are fairly exclusive temporary structures, in that they only happen once a year. This makes them well-attended with high footfall alongside the fact that generally attendees are there with the intent to make a purchase. It’s also ideal for eCommerce businesses to have the opportunity to meet their customers in a rare face-to-face event. Brilliant for brand awareness.
Preparing your pop-up shop
Event furniture is essential to ensuring you have the perfect eye-catching stall at a Christmas market, be sure to consider how you’re going to build your temporary structures, how you’re going to decorate your sall along with a few other key things to note:
- Consider how you’ll take payments – there are many great solutions to card machines without WiFi
- How you’ll price your products – from devising a strategy to ensuring you’re advertising clearly
- Will you provide demonstrations of your product? And will this require additional event furniture?
- How will you publicise your attendance at the event? Ensure your social media, website, email marketing and other forms of customer touchpoints are all up to date with the details
How can QUICKBLOCK help?
Want something standout and a discussion point among your customers for your pop-up shop? There is none more unique than QUCKBLOCK. Our interlocking blocks lock together to create any desired shape or size for your custom exhibition stands, assembled (and disassembled) within minutes from a flat-packed starting point which makes them extremely easy to transport and store for future events. Your one-time investment is made from 100% recycled plastic which has huge sustainability benefits that we’re sure your customers at Christmas markets or any future pop-up events would be interested to hear about.
How to find out more
Take a look at our QUICKBAR and CORNER SOFA in our own online shop for some inspiration on how QUCKBLOCK can breathe some life into your event furniture. If you’re looking for a much larger scale pop-up shop and temporary structures, you can contact our friendly team to discuss your requirement. In the meantime, Merry Christmas!