For many businesses around the UK, regardless of size, setting up a pop-up shop or creating custom exhibition stands for pop-up events can often require a lot of project management with lots of elements to think about.
In our latest blog post, we’ll be sharing some insights on what to consider when thinking about setting up your pop-up shop and getting you ready to discover a new way to approach event furniture.
According to a study by EE, nearly a third of new businesses in the UK will start their journey as a pop-up shop. Since the financial crash in 2008, pop-up shops have taken the UK by storm with food stalls, clothing stalls and other retailers. Starting a new small business as a pop-up shop offers commitment free trial period instead of investing in a long-term lease on an expensive building. Here are some of the most interesting insights:
- Flexibility – This point is two-fold. Not only can you be flexible with how you build your pop-up shop with the introduction of a temporary wall divider and the like, but it allows SMEs to test concepts and adapt to their customer demands.
- High footfall – This is going to be key for any business considering a pop-up shop. Whatever the size of your brand, placing your pop-up in the right location where you’re more likely to be found will increase customer intrigue and dwell-time. You may even notice pop-up shops in mainstream shopping centres to capture a high footfall space.
- Popular sectors – According to EE, food and drink are the most popular pop-up shop concepts accounting for 48% of the market with crafts, fashion and jewellery also making up the numbers.
- Cost – like the setup of any business, there are costs involved to get it off the ground. The cost of a pop-up shop is significantly lower when you look to rent a space to erect it as opposed to renting an entire existing shop unit.
Planning to launch a new product, business or service at an event or exhibition can be hugely important to consider as part of your marketing strategy. The ability to stand out from the crowd with custom exhibition stands is where you need to focus your attention and offer your potential new clients a talking point. Here are some of our tips to consider:
- Planning – Creating pop-up events and event furniture is really about looking at what you want to achieve. How do you want your customers to perceive you and your brand? What budget do you have? And what message do you want to convey to your customer? Once you have answered these questions, you’ll be able to choose the correct design for your custom exhibition stands.
- Type – There are several types of stands to choose so it’s important you consider this. From pop-ups to shell schemes, traditional banner stands to completely custom exhibition stands; the choices are endless.
- Function – It’s important to consider how your event furniture will work for your customer. Does it need to guide them to a specific space? Do you need seating? How will you store marketing collateral? Do you need power? Functionality of your space is key as well as style.
Whether you’re a hospitality brand looking to create a pop-up shop or a new business planning to attend a pop-up event, QUICKBLOCK can help you select, design and even put together your event furniture for you. Book an appointment with us today to discuss your specific requirements and offer your potential clients the opportunity to discuss your sustainable and intriguing designs. Get in touch and we’d be really happy to share our product benefits with you.